BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.
"I have followed Michelle’s blog for years. Her blog posts are incredibly informative and never disappoint. Making Sense of Affiliate Marketing is no different. The detailed strategies she shares in her course can help any blogger implement affiliate marketing. Within two days I received my first ever affiliate sale! From then I was hooked. The Mastermind alone is worth the cost of the course and the immediate access to an affiliate marketing expert is priceless! I highly recommend Making Sense of Affiliate Marketing." - McKinzie Bean, Momsmakecents.com
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.